Barack Obama talks enthusiastically about sport in a 25min interview

Sunday, March 11th, 2012

One of the most powerful men in the world gives us 25 minutes of his time to talk about sport. Great insight into his life and thoughts about sport.


More vidoes if you click the link above!

Article by Bryan Roberts


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Posted in American Football, Baseball, Bryan Roberts, Featured, Sports Business, Sports Technology Videos | No Comments »

ISPO 2012 Highlights – Ashley Gray tells us about his first time visit

Wednesday, February 15th, 2012

Powerbreather ISPO 2012 Munich

So ISPO 2012 done!  It was a first time for me.  Certainly an event to check out just for the sheer scale of the Munich venue and the surprising amount of brands that seem to exist and be able to spend big on some very flashy stands but have still yet to break through into the UK.  Primarily a rendezvous for sales and distributers, the more technical amongst us are left to look a bit closer beyond the enthusiastic fluorescent extreme vibe and numerous renditions of artificial fur but there were a few golden nuggets to be had.

In the meantime it was also interesting to get out on the other side and see how products are actually being presented to buyers and consumers at such an event.  Ultimately something that all researchers need to keep an eye on to ensure what they are working on is in demand!

Stand outs for me… The SmarTube by Blue Desert, simply on personal experience having had a couple of refillable bladder systems that have deteriorated after the struggle to keep clean, the ability to switch in your old but more fresh bottles of water or any drink is very appealing and convenient.  Blue Desert also have a range of other neat bottle attachments to keep hydration handy!


As an ex swimmer, Powerbreather also caught my eye.  Snorkels have now become more common place on the poolside to allow swimmers to focus on their technique without the complication of breathing.  Where this product takes the lead is its balanced design around the head which should make the feeling of use more natural.  They also claim the valve allows only fresh air to be inhaled along with no water!  To strengthen the product even more it would be great to see smaller diameter tubes to minimize drag resistance and make it a little less cumbersome.

Finally, those that know me well, know that magnets make me a little bit excited!  So there maybe some bias in this final product but if you use a helmet for your sport you can see exactly why it comes in useful.  With the Fidlock there’s no more fiddling trying to buckle up, the magnets automatically orientate the buckle and then hold it securely with a one-way mechanism.  To open the buckle just slide it out-Simple!

Article by Ash Gray

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Posted in Ash Gray, Extreme sports, Featured, Running, Snowsports, Snowsports, Sports Business, Sports Technology Videos | No Comments »

Nike+ Fuelband – Earn Nike Fuel?! The newest concept in calorie counters

Friday, February 10th, 2012

Nike fuelband large calorie counterNike revealed a new addition to the Nike+ family this month, the Fuelband. In essence it’s a wristband that measures movement. That in its self is nothing novel, however the marketing guys at Nike have established a clever USP. Movements are measured using a new metric called NikeFuel. The more active you are the more NikeFuel you earn. A normal day of activity, for instance, would provide 2,500 points of NikeFuel, while a high-energy day would provide 5,500.

The technology used in the system and the conversion from movement to Fuel is  a mystery, however, it is likely they use tri-axis accelerometer to track the intensity of active to be able to convert this to NikeFuel. Four pre-sets are available: time, steps, calories and NikeFuel. Users can set targets of how active they want to be throughout the day with the 20 LED light display transitioning from red-to-green based on how close they are to achieving their target. Data can be transferred to a computer through the USB function or wirelessly to a free iPhone app.

Some of Nikes top sponsored athletes including Lance Armstrong, Kevin Durant and Carmelita Jeter endorse the product.

Armstrong said, “What’s great about the idea of NikeFuel and the FuelBand is the way it provides real information and numbers to show how much people are doing all day, every day. That’s what will get people challenging themselves to do more and better their own scores. It’s a tool to get people more active.”

“NikeFuel means everyone can get recognition for activities they do,” said Durant. “It provides a scoreboard for your day and gets everyone moving.”

Jeter said, “You don’t have to be an elite athlete to appreciate how NikeFuel can motivate you. It’s an easy way to get credit for activities and compare how you do with others, even if you take part in different sports.

The Nike Fuelband hits the US on the 22nd February, the UK on the 1st May and the rest of the world in the summer, with an expected price tag around £100.

Article by David Rogers

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Posted in David Rogers, Featured, Fitness equipment, Running, Sports iPhone Apps | No Comments »

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