Fancy looking at one footwear category alone?:
2009 
Myvale - customisable flipflops for the consumer
If Vale flip flops were slightly cheaper they would revolutionise the flip flop industry. Go onto the site, choose a type of shoe, pay for them, receive a mould which you place your foot into, send it back and get a completely conforming design. A Brand New ISPO finalist, Vale will do extremely well going forward and I hope to purchase one myself in the near future.
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2009
SOLE platinum orthopaedic sandals
According to SOLE: "the orthopaedic shape of SOLE Platinum Sandals provides a continuous contact point across the sole of your foot, moulding over time to provide just the right amount of support for you. This prevents aches and pains from developing, so you can wear SOLE flips all day long. Average flip flops have little or no shape to them, and therefore offer no support. If the arches of the feet are not supported they can collapse, causing a ripple effect of misalignment and pain that runs up through all the joints in your body. This misalignment also strains the plantar fascia, which is the connective tissue on the soles of your feet. When the plantar fascia is strained it results in sore feet, and can eventually lead to chronic pain".
You can see more information at www.yoursole.co.uk
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2009
Fit flop - work out while you are walking
FitFlop midsoles incorporate patent-pending micro-wobbleboardTM technology, to give you a workout while you walk. Developed by Darren James and Dr David Cook at LSBU, the FitFlop's unique safely -tapered midsole places varying densities of EVA under your feet each time you step, to challenge the support and balance muscles of the foot and leg.
See their 7 reasons to wear fitflop here.
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