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2009 
Titleist release new ProV1x ball
According to Titleist, "the new ProV1x ball with a new, softer Urethane Elastomer™ cover, the Pro V1x provides improved playability and feel with mid and short irons. Featuring an improved, higher coverage 332 dimple design, along with a new staggered wave parting line and exclusive A.I.M. (Alignment Integrated Marking)™ sidestamp, the Pro V1x golf ball maintains long, consistent distance with softer feel and Drop-And-Stop™ control around the green".
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2009
Nike "Karma" balls for those with a cool temperament
Nike have released thier "softest compressionl" golf ball to date for added feel and distance. The nice calming packaging certainly envokes more relaxed feel. They can be purchased at Amazon and for more details see the Sand Trap.
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