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25th January 2010 
Umbro England away kit 2010 - interview with Aitor Thorpe
TAGS: Football
Although a very short video, this is a nice illustration of Umbro's current thinking towards the England 2010 away kit in red
It was reportedly leaked a few weeks back, and can still be found by searching on the web. The vintage/ traditional style will appeal
Have a watch of the video
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25th November 2009 
Umbro's Senior Design Director talks about football kit innovation over the past ten years
http://blog.umbro.com/2009/11/23/a-decade-of-kits-from-the-designers-viewpoint/
TAGS: Football and soccer
David Blanch, Umbro's Senoir Design Director has has played a major role in developing Umbro’s shirt designs over the past ten years. Here, he looks back at the last decade of kits and how they’ve shaped the shirts of the future.
The following is an excerpt from the Umbro blog, please go to their website for more details.
“I’ve been really fortunate because I came into Umbro ten years ago. It was my anniversary just last month. I remember when I first came here, and the first kits that I did were Celtic, Manchester United and England. Some pretty big clubs! And the England one really set the lead – it was the shirt with the red stripe through it. It ended up being really culturally significant, and we really wanted to introduce a sense of ‘Englishness’ into it. The other big thing with that shirt was that it introduced an element of 3D – before that, the shirts were all flat, tee-shaped shirts with changing necklines, and some graphics and colours. That England kit in particular, when you look at it, you’ll see that the style lines move all round the body. That set a whole new tone for what football kits were all about, and all the other manufacturers started looking at what we were up to, and thinking about shirts more three dimensionally.”
David goes on to speak about innovation, reversing trends and making shirts special.
http://blog.umbro.com/2009/11/23/a-decade-of-kits-from-the-designers-viewpoint/
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2009
New England football kit
SportBusiness is proud to announce the fifth annual Sport and Technology – The Conference. This seminal event is returning to the state-of-the art facilities at BT Centre in London on Thursday, 4 June 2009.
The conference will bring together an array of sports properties and technology/digital solutions providers to discuss what’s hot and what’s not in the fast-paced world of technology and sport.
Images and information reprinted from umbro
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2009
Umbro release new England away shirt
Umbro have released their new England Away shirt, photos are shown below however more details can be found by clicking the link.
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