ScooterGirls Inc., introduces fashionable protective wear – its about time someone did it!!!!
Thursday, September 2nd, 2010
ScooterGirls, Inc., a Los Angeles-based apparel company is scooting into Atlanta to preview its innovative and exciting “GoGo Gear”, the first fashion forward, highly styled, protective gear for female scooter and motorcycle riders. Designed to appeal to today’s image conscious, contemporary scooter and motorcycle enthusiasts, GoGo Gear solves the age old problem of finding attractive and affordable protective wear.
According to ScooterGirls founder/CEO Arlene Battishill, “One of the main reasons women do not wear protective clothing when riding is they don’t like the way traditional gear looks or fits. GoGo Gear addresses these issues by providing gear that looks and fits like fashionable overcoats of the type that can be worn for business, social and recreational activities.
ScooterGirls has created a fashionable, fully armored, abrasion resistant and highly reflective coat for today’s woman on the go, to be introduced in two lines. The initial preview will showcase GoGo Gear which emphasizes cutting-edge, feminine outerwear with robust interior engineering that includes abrasion resistant fabric, body armor in the back, shoulder and elbow areas, and reflective details for being seen in low visibility conditions. ScooterGirls will follow the GoGo Gear launch with its “360 retroreflective” line designed to provide enhanced visibility in low-light and night-time riding conditions. The “360 line” is the quintessential commuter line: wear it during the day and then reverse it at night for maximum visibility.
This entry was posted on Thursday, September 2nd, 2010 at 4:40 pm and is filed under Formula 1 & Motorsports. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.