Mizuno release a “gender engineering” technology
Monday, September 6th, 2010
Mizuno have tailored their recent range of running footwear to both male and female athletes. Rod Foley, Director of Marketing Running Footwear (USA) announced:
“We have learned through extensive research that there are fundamental differences between the running styles of men and women. Gender Engineering adjusts to those issues by creating shoes that more closely fit the different running styles of the male and female runner, in return maximizing performance”.
Essentially the width of the sole has been increased for males to provide a more stable and secure run, increasing feelings of balance. For women, Mizuno have made the soles more flexible with more pronounced grooves, as well as making the heel rounder slowing inward role of the ankle. This is because women tend to pronate their feet more due to a wider pelvis.
The technology can be viewed in their Wave Nirvana 5, Wave Inspire 5, Wave Creation 10 and Wave Rider 12.
This entry was posted on Monday, September 6th, 2010 at 2:10 pm and is filed under Running shoes. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.